Ribena

Bringing the blackcurrant to life in 3D

Commissioned by Elmwood as part of Ribena’s brand refresh, I created and rendered the blackcurrants in 3D that feature across the new packaging. With fruit sitting at the heart of the brand’s identity, the goal was to make each berry look as rich, ripe, and juicy as the taste it represents — capturing real texture, depth, and that signature deep-purple sheen.

The renders became a key visual asset in the redesign, helping bring Ribena’s “there’s no taste like home” story to life on shelf.